CASE-01
Headless Rebuild + AEO
Client // Northwind LabsMission objectives
- Rebuild the legacy site as a headless, high-performance platform
- Win answer-engine (AEO) visibility alongside classic SEO
- Cut load time under 1s and lift organic conversion
Organic Sessions
340%+340%
Bounce Rate
−28%−28%
Conv. Rate
4.8%+2.1pp
Load Time
0.9s−3.4s
Performance curve // indexed
M0 → M6Source breakdown
Organic Search42%
Direct24%
Referral18%
Paid16%

