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CASE-02Case study

Atlas Health
UX Research + CRO

Atlas Health engaged Simplicify Studio to diagnose and remove friction across the checkout flow.

Atlas Health — UX Research + CRO
01Objectives

Project
objectives.

Diagnose and remove friction across the checkout flow
Lift checkout completion and average order value
Cut support ticket volume through clearer UX
02Results

Measurable
outcomes.

KPIs, performance curves, and source breakdowns from the engagement.

Checkout Completion
+62%+62%
Cart Abandon
−41%−41%
Avg. Order Value
$184+$47
Support Tickets
−33%−33%
Performance curve // indexed
M0 → M5
M0M1M2M3M4M5060120180240
Source breakdown
Checkout38%
Email27%
Search22%
Social13%

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