Staples' $14B eCommerce engine was fragmented across 5 brands with no shared component library — every market launch was a rebuild, load times were slow, and the experience was inconsistent country to country.

Architected a unified design system and modular page framework spanning 5 brands, 16 languages, and 20 countries. Scaled the global design team from 5 to 35+ and established a governance model that let every market ship from the same components.

Citrix's product suite had grown to 700+ interfaces with no shared visual language — every team drew icons and patterns differently, creating usability gaps and $20M/yr in redundant design and development work.

Built the Creative UX department from zero and authored a 1,500-icon iconic language plus a component library that became the single source of truth across the $2.5B product bundle.

Blue Cross Blue Shield of Massachusetts had 1,000+ fragmented digital properties — legacy sites, microsites, and portals with no shared system, creating HIPAA risk and an inconsistent member experience.

Condensed 1,000+ properties into a single molecular design system with WCAG-compliant, HIPAA-aware components and a governance model that let every team ship safely without reinventing the wheel.

TIAA's pension and annuity products were spread across 20+ disconnected tools with inconsistent money-movement flows and partial accessibility — creating risk in a regulated financial environment.

Designed a unified product strategy across 20+ products with consistent money-movement UX and 100% WCAG compliance, establishing an accessibility program that reached the whole organization.

Fidelity's institutional trading platforms were desktop-first; the shift to mobile required translating dense trading workflows to tap-first interactions without losing power-user capability.

Led the click-to-tap translation across v1–v5 of the mobile platform, rethinking information architecture and interaction patterns for institutional finance on small screens.

Teams building AI products struggle to move from demo to production — LLM workflows are brittle, UX is bolted on, and the gap between human-centered design and production engineering stays wide.

Building AI-native product architectures and LLM-powered UX workflows at production scale at Herk Technologies — closing the gap between design and engineering with agentic UX patterns.

Organizations face growing legal and ethical pressure to meet ADA and WCAG standards, but most treat accessibility as a checklist rather than a practice — resulting in compliance gaps and exclusion.

30 years of accessibility practice as a DOJ ADA Subject Matter Expert, from MFA Boston to enterprise compliance — building WCAG 2.0, 2.1, 3.0 and Section 508 programs that are measured, not assumed.

Hubzu's real estate auction platform had a high-friction transaction flow — bidders dropped out mid-auction due to confusing steps and trust gaps in a high-value, high-anxiety process.

Redesigned the end-to-end transaction flow with a friction-free, trust-building UX that guided bidders through auction, paperwork, and closing with clarity at every step.

SoftNAS's enterprise cloud data management product had complex configuration flows that slowed activation and increased support load — users couldn't complete core tasks without help.

Research-driven UX redesign across AWS and Azure, simplifying configuration and surfacing the right information at the right time — delivering measurable gains in activation and task completion.

Carbonite's acquisition of Mozy put 80%+ of recurring revenue at risk — migrating customers to a new brand and product without losing them in a high-anxiety transition.

Designed a zero-friction migration UX that moved customers brand-to-brand with minimal disruption, clear communication, and no loss of data or trust.

Organizations across automotive, finance, fashion, and publishing needed elastic brand identities that could stretch across decades, markets, and media without losing recognition.

30 years of elastic brand identity systems — from global automotive (GMC, Pontiac) and Fortune 500 (FedEx, American Express) to fashion publishing (Vogue) — built to outlast trends.

In the Golden Age of digital transformation, major brands needed omnichannel campaigns that could win pitches and drive measurable new-business revenue across web, mobile, and broadcast.

Led omnichannel advertising strategy at Digitas/SIG, winning the unwinnable pitches with integrated campaigns across emerging digital channels for GM, NASCAR, L.L.Bean, and the NBA.