Back to work
CASE-01Case study

Northwind Labs
Headless Rebuild + AEO

Northwind Labs engaged Simplicify Studio to rebuild the legacy site as a headless, high-performance platform.

Northwind Labs — Headless Rebuild + AEO
01Objectives

Project
objectives.

Rebuild the legacy site as a headless, high-performance platform
Win answer-engine (AEO) visibility alongside classic SEO
Cut load time under 1s and lift organic conversion
02Results

Measurable
outcomes.

KPIs, performance curves, and source breakdowns from the engagement.

Organic Sessions
340%+340%
Bounce Rate
−28%−28%
Conv. Rate
4.8%+2.1pp
Load Time
0.9s−3.4s
Performance curve // indexed
M0 → M6
M0M1M2M3M4M5M6090180270360
Source breakdown
Organic Search42%
Direct24%
Referral18%
Paid16%

Want results like these?

Start with a discovery call or a $250 quick-hit audit.